LSU-Iowa women’s basketball national championship: A Landmark Moment of the NIL Era with Angel Reese and Caitlin Clark

In the last several years, the college sports landscape has undergone significant changes with the advent of NIL and the transfer portal era.

LSU-Iowa national championship gets historic ratings

The former has had an impact on all college sports, but perhaps even more so on the women’s side, where a number of them are among the highest-valued college athletes when it comes to name, image and likeness benefits.

Why NCAA Women's Basketball Is Taking Off This Year

On3’s Pete Nakos recently broke down landmark moments of the NIL era, and one of them was last year’s women’s basketball national championship between LSU and Iowa.

LSU Wins NCAA Women's Title With Rout of Iowa and Clark - The New York Times

It featured two of the sport’s biggest stars Angel Reese and Caitlin Clark, both of whom boosted their NIL profiles significantly in the aftermath.
Iowa and LSU meet in the women’s basketball national championship game, a back-and-forth game that shatters TV records with an average 9.9 million viewers.

Angel Reese, Caitlin Clark and the W.N.B.A.'s Talent Conundrum - The New  York Times

The Tigers pull off the win, but Iowa’s Caitlin Clark and LSU’s Angel Reese walk away as social media sensations primed for NIL success.

Nakos also mentions Livvy Dunne speaking at the On3 Elite NIL Series last July as a key moment in the history of NIL.

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